Event Management is a part of project management to the creation and development of large scale events such as exhibitions, conferences, formal parties, concerts. This include complete knowledge of brand, finding the target audience, planning the concept of event, logistics, co-ordination of the technical aspects much before launching any event. The process include budgeting, scheduling, site selection, necessary permits, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering and emergency plans.
Outdoor Media Advertising or out of home advertising (OOH) is a mode that reaches consumers while they are outside the home. OOH is focused in marketing to consumers when they are in public places, in transit, roaming at commercial locations, shopping malls etc. This format of advertising has billboards, Unipols, Standees, Street furniture, transit and alternative.
Digital media, known as internet media advertising, when business pulls internet technologies to deliver promotional advertisement to consumers. The media delivers promotional advertisements and messages to deliver through email, social media websites, online advertising on search engines, banner advertisement on mobile and mobile apps.